Every minute, more than 300 hours of video are being uploaded to YouTube. In such a competition, you must have counted yourself and acknowledged that achieving fame on this platform is very difficult. But, are you making any mistake? What would be like if you leave all the competition to become popular on YouTube?
One of the ways you can determine popularity on YouTube is to see how many subscribers you have with this popular social network. You will have as many subscribers as you can to get a consistent view of your videos.
Many of those who upload videos to YouTube does not adopt any strategy to increase their subscription. But the strategy is here! If you can make strategies for increasing the subscription, then you can be like a company that has been successful in YouTube.
In this post, we will see how you can increase the number of your YouTube Subscriber. We will analyze various media marketing strategies and focus on how you can implement them.
In the end, you will have a good idea of how some techniques can be made, which will increase your business through YouTube.
Then let’s start.
Give a theme for the channel
Before starting anything, the channel needs a theme or content. Looking at some of the top YouTube channels, it will be seen that most of them work on a specific theme.
Take an example of Derek Helplen’s channel as an example.
See, how the videos were made about certain topics related to business and success. If you have a theme, you can manage all your efforts to create content.
So, if you have a theme in your channel, this will be the specific place for the content related to the theme. If your channel provides a specific idea, then those who think deeply about it or those working on it will be your channel’s subscribed. In this way, whenever you post a new video, they will learn something new about their interests – so, they will be able to know more about the topics they feel encouraged.
For example, imagine that your videos are all about Facebook marketing and help your target businessmen. If a businessman wants to learn about Facebook marketing and subscribes to your channel, then they can get immediate updates of your post on Facebook marketing. This allows them to work harder than others.
If you are struggling to find the theme, think about how your business is solving the problem and who is doing it. Then create a video about those topics.
Post awesome content
70% of marketers reported that the video works better than other types of media. If you want such results, then you have to learn how to create great content for your media platform. Plus, if you can create awesome content, then it will be easier to do a lot of work to increase your subscriber.
When someone subscribes to your channel, basically they sign up to get updates for each new content. If your content is good, then no one will object to hearing from you again. Because the primary interaction with you and your content was positive.
Remember that people take out time to see the good content. 75% Business Executives watch videos related to work every week. This is a good foundation for your media platform, which will expand social networks. 54% of senior executives share content on their social networks. So if your content is really good, then you will benefit from it.
But remember that if your videos are good, you have to remind them to subscribe – and the job is not easy
So, how do you create awesome content? To create good quality content, focus on producing relevant content for your target market/audience. If you work with a previously mentioned theme, it will not be difficult to find ways to produce valuable content. Suppose you want to create a channel that will work on ‘pencil drawing’. For the idea that writing a wide keyword ‘pencil drawing’ in YouTube search engine could be a way of typing.
About 3 billion searches are conducted on YouTube every month. So there is some relevant information here.
Whenever we type keywords, we can see the suggestions above.
Now, things may look a bit wider, you can choose one of those keywords, and go through the same process so that you can create something more appropriate.
For example, add the word ‘tutorial’.
We’ve now got some more appropriate keywords by adding the tutorial word.
If we want to produce content for a particular niche, this technique will tell us what kind of content people are already interested to see.
You can use Google Keyword Tool to get some content ideas. Because there will be some consistency between Google search results and YouTube search results.
YouTube is one of the largest search engines in the world – if they want to find a video, they have to search for it here.
Let’s start with the pencil drawing.
In your product or service box, enter a keyword based on your business. If I run a business that teaches people to pencil drawing, then I would have given ‘How to Do Pencil Drawing’.
At this stage, the word should be kept bigger, because it will help the keyword tool to bring a wide range of ideas.
Once you enter the keyword you will see this page. It shows several ‘ad group’ keywords.
Each group of keywords focuses on a particular topic.
As you can see, I’ve arranged the group according to the ‘average monthly search’ and the downward ordering sequence. It will show us where the competition can be more
Let’s click on the middle range group called ‘Drawing Techniques’.
I’ve written a few keywords that can present good YouTube content opportunities. I chose these keywords because they can be made clear, high-quality videos. A YouTube channel should be attended so that eventually there are a large number of subscribers. This often requires posting lots of content.
If you want to do this, the content should be relevant and able to keep the content as specific as possible so that each video lets the viewers learn something new. And if the particular type of content is usually going down the search level every month. Plus, even if you focus on low volume keywords, they will help you get together all together so that you can maintain mobility and establish yourself on the YouTube niche.
Only 9% of US users use YouTube, so if you want to create business content, then it represents a great opportunity to create a media platform that will attract your target audience. For example, see what happens when I type ‘Simple Drawing Technique’ keyword.
There is a playlist, but fully optimized headlines, or even videos, are not based on the content of “Simple Drawing Technique”.
Product quality can improve your video quality.
In certain sense, its priority is still quite low. When the videos start to bring returns, you can pay more attention to the quality of production. Here is some advice:
You must make sure that what you say is understandable. It is important to speak clearly and enthusiastically. You have to deliver your message. Otherwise, people will not be able to understand what you say.
You have to use the mixer and refrain from being monotonous.
If you’re recording using a phone or a laptop, that microphone may not be enough. So, you invest in a standard microphone.
It is easy to make sure that the recording you are recording is easy to see.
It does not make your audience feel so hard to understand what’s going on.
This means that there is always enough light to ensure. If you are recording a Talking Head Style video, where you are talking to the camera, make sure your face is clearly visible. If someone is recording you, make sure the camera does not shake. If you are recording your laptop screen, make sure that all your works are clearly seen and that you are reading what you are typing.
There are a few solutions for video editing.
What I want to say about video editing is to improve the type of videos. Where editing can be used, that is to cut the part of your video or add a title screen. If you are not the perfect video editor, you can take someone from the workforce or even Fever. Alternatively, you can work yourself by buying a video editing suite. Money can be saved in this way, but you have to spend a lot of time learning video editing, which will take time from your media marketing. Depending on your situation, it may not be the best way.
Another way to post good content is to create some videos that are used in your product. You can even create videos with some posts from your blog. 59% more interested in watching a video instead of writing in the executive. So this is the basics of creating incredible content. The next point is going to be essential if you want to make sure that your subscriber continues to grow.
This is probably the most difficult part of growing YouTube forums – though it is most important. About 96% of the BetuBi companies are planning to use video marketing from next year. Continuous content posting is a great way to compete. If you continually post new content, there will be a reason to be a subscriber’s subscriber and to post on their social networks. If you do not post any content, viewers will not want to subscribe – why not?
If you use the previously mentioned tips, it will not be difficult to post new content. You just have to make a schedule and abide by it.
How often should I post?
If you want to keep things simple, then see what your competitors are doing and keep one step ahead of them. However, the best plan is that you can do it firmly. So, just create a schedule that you will follow firmly, anyway. It is important that you comply with the schedule of everything in your power.
Compatibility in media marketing is important because it brings back existing customers. This will increase the number of views and increase the engagement of the subscribers with the video.
Engagement with the video is as follows:
Thumbs up or thumb down
Sharing through social
You will definitely want to increase the level of participation in each section through social media sites. People like to engage with content in YouTube, and do you know that 100 million people take a ‘Social Action’ on YouTube content every week? You will also be surprised that 92% of mobile video viewers share content with others. It is organic social media marketing.
Another brainstorm is true: 700 videos are shared on Twitter every minute. So although YouTube is not a social media site, it is a valuable weapon for the social media marketing platform. More engagement will help you make the video more visible in YouTube search engines.
Do not have to be constantly in front of the computer to post. You can use YouTube’s given scheduling feature. To get access to this feature, you first need to turn on the make-up for your videos. This means that you want to display ads on your videos.
If you do not want to display ads on your videos, do not worry. You will have control over which videos will be entertained and which ones do not.
Let’s see how you can do this. Sign up for a YouTube account and then go to the ‘Creators Studio’ section. Then, in the bar on the left side, select ‘Management’ under the ‘Channel’ option.
Then select ‘Enabled My Account’.
After completing this, you can access YouTube’s time to schedule feature to program your media platform. You can access more of the Analytics. If you want to define a video, click the ‘Upload’ button.
Then click on the drop-down menu and select the ‘Shielded’ option.
Then drag and drop your video, or click the icon to upload it. On the next screen, you will find the options to adjust schedules.
Now you have to enter the date and time of the video you want to live on. Subscribers will get a message when the video is live. Also, the idea of scheduling your social media management platform is also good.
This will ensure that tweets, Facebook updates, and linked posts are sent to sync with video uploads. If you have an email list relevant to your video, you might want to send a message to those people too. Messages increase video opening rate by 19%.
You can share messages with people without having to send messages to multiple platforms at once. If you find it difficult to create new content daily, you can break down bigger videos and upload them. For example, in each of your long videos, you are going to cover different topics.
You can edit some topics and then create mini videos. Smaller videos are more convenient to share with social networks. You will notice that the ‘Inside Quest’ channels do so much. Here’s one of their channel videos. Note how it is about 49 minutes long.
Although the average mobile session of YouTube is 40 minutes, if someone is new about it, then perhaps it may be horrific in his case.
Note that each of these videos is small. 59% of people will eventually watch a video if it’s under a minute.
Small videos can be a great way to make your channel known to people, they taste your content and create your media marketing. 78% of people watch videos online every week, so this is a great opportunity that they will come to see your things if it is good.
Make some Evergreen videos
The best way to create a subscribed subscription is to create some Evergreen videos. Basically, the videos can be seen now or even after 5 years. This applies to some nicotianas than others. For example, I was already talking about pencil drawing business and naturally, its content is Evergreen.
‘How to Make’ national content can be Evergreen. So, look at your niche and see if you can create some ‘how to make’ videos that will last forever in the examination of time. Even if you do not want to create Evergreen Video, try also to create a ‘How to Make’ National Video. Because over 70% of the social media sites are in the year and these videos are seen live on YouTube.
In the first four months of 2015, just like ‘how to do’ this video has seen 100 million hours – lots of demand for such content. Force your videos to actually click
More than 80% of the senior executives now watch online video than a year ago. So to be a subscriber to your channel, firstly have your video displayed in front of them and click on it. So how do you give people attention to your video and click on your video?
Three things that you need to focus on – images, titles, and details.
To influence YouTube users to click on your videos, these three elements will have the greatest impact. Make sure the meta tag is relevant and includes key points. This will help you in your YouTube search engine. It will tempt users to click on videos and share them with social media. Just like you should spend a lot of time keeping tabs on the title of your blog post, you should spend a lot of time just to focus on a video title.
So, how do you make a good headline for your video?
If your video is based on a specific keyword, its title will reflect this word. When you do this, the chances of clicking on your video will increase. If the title of the video matches what they are looking for, they will assume that the video is related to what they are looking for. This does not mean that you will make your title ridiculous. ‘Keyword stuffing’ can do a lot more harm than you do.
Using a colon can solve the problem. For example, before we’ve identified keywords – ‘Simply drawing technique’. If there is a video about this, we can write the title – “Simple Drawing Technique 5 Tips for That Will Drawing Eziaer”.
For pictures/thumbnails, there are several methods you can take.
First, show a clear picture of the subject of the video. For example, if you talk about laptops, then you show a clear picture of the laptop.
Like this –
If you want to create such thumbnails, then you have to follow these rules
You can create a thumbnail using the canvas platform. First, go to the site and become a member, after becoming a member, you will be given many options which will be able to create pictures. If you want to use Canvas or want to know more about it, then it may be helpful to get started through their initial setup process. There you can use the ‘Custom Dimension’ option. Canvas does not have a default option for YouTube thumbnails, so the instructions given to the previously given resolution must be used.
This means that the images will be 1280px × 720px. Enter the specified dimensions and then click on the ‘Design!’ Button.
There is a lot to test here and you need to check some options to get an idea of how things work. If you have some pictures of yourself, you can upload it to the canvas and then add some text to them. I have chosen to initialize a thumbnail initially from the beginning. Obviously, you can create something better than that.
If you want to upload a custom thumbnail for the video, check the normal upload process.
Now you have a custom thumbnail that will be displayed on your YouTube platform.
In order to create a description for your YouTube videos, you can focus a lot and it may be a complete post itself. You need to remember that you have a lot of places here and YouTube uses what you are describing to rank your content. Do not ignore meta tags and its importance. The first few lines of the description should be written simply so that they are easy to read in search results.
Here is a good example
In this section, you can use some keywords used in your title. This will increase your video ranking. When someone clicks on your video, they have the option of clicking on ‘So More’. It will expand the description. You can use this space to add a ‘Subscribe to Channel’ link.
It is important that you put some tags in your video. This will help improve the likelihood of your video appearing on the YouTube search engine.
There should not be anything misleading here. Use some specific tags to describe your video.
Another useful method of increasing the rate of customer interest is the ‘annotation’. You’ve probably seen YouTube video annotations at some time on the platform. These are small boxes that cover the whole video.
Like this video from James Padmore –
When people click on that annotation, they are taken to the following page.
This is an incredibly effective way of increasing subscriber base through your Media Marketing. Let’s see how you can do the same thing for your video. Go to YouTube’s ‘Creators Studio’ section. There, click on the ‘Video Manager’ section.
This is an incredibly effective way of increasing customer base through your Media Marketing. Let’s see how your video Go to YouTube’s ‘Creators Studio’ section. There, click on the ‘Video Manager’ section.
You’ve added some text and adjusted the color, now you decide when the annotation is displayed. You can verify as the rest of the things. Logically, you should write an annotation at the end of the video when you call to subscribe to your channel.
Of course, if you keep your note at the end of the video, you will be able to display more than 5-7 seconds. Because you’ve earned your rights, your content was good – because of the fact that they were finally stuck in the video. Where the annotations will be displayed depends on your video. For example, in some videos, you will notice that when people ask people to subscribe, point to the specific part of the video, or are mentioned. Its instructions or points where the subscribe box is located.
Contact your audience
Another way to increase subscriber numbers is to attract your visitors. There are many ways to do this.
At first, you have to respond to any comments on your videos. This will remind people that their opinion is being evaluated. Plus, you can encourage everyone to subscribe through this effort. If you have a negative comment on your YouTube videos, then give them immediate positive feedback. It will eventually contribute to the growth of the customers because people will see this interaction in your videos and appreciate the positive feedback you give.
The second option is a question-answer episode and a session host. You can do this by using Google Hangouts so that visitors can post at the end of the video to post their questions in the comments section.
Then, in the next video, you can spend some time with your questionnaire.
Another way to connect with viewers is to create videos on what they want. For example, you can ask your audience what they want you to do. You can then create a video based on a viewer’s suggestion and you can call them on the video you created.
Consider some banana video
You have some calibration options for increasing subscriber numbers. Calibration can greatly enhance your video marketing efforts. If you go on the right path you can join 18% of companies that consider their video marketing as ‘very successful’. The best way to go about this is to find similar visitors’ channels. Then arrange an event where both can benefit from the mutual interaction. When you make a banana, it is important that you encourage you to subscribe to your channel.
Alternatively, you may consider taking some interviews on your channel. You can find ways to interview some of the top people in your event, which will be able to attract viewers. Email valuable people to your channel and ask them if they are willing to be guests. If they do not say, then ask respectfully whether the subscriber will see if they increase. See they will be happy with a ballpark figure. Remember, you do not want to be disobedient, but there is nothing wrong in asking for a possible way in the future.
Use YouTube advertising
I have already talked extensively about the use of YouTube advertising here. YouTube’s advertising revenue in 2014 was $ 1.13 billion – people are spending money there because of a good reason. And, everyone is watching this. Comscore shows that people watch online video ads every 16 minutes and 49 seconds per month. For this to work, you may want to use video related keywords. This will ensure that whenever people type that word, your videos will appear in the top of search results.
If you plan to make money from your YouTube channel, it can be an effective alternative. Those who have a plan that belongs to 54% of Bettie Mar caters who use YouTube for product launches.
Because YouTube is totally dependent on the video, it may seem a little scary. But with its huge user base, it is folly to ignore the huge potentiality that it represents. One of the keys to the success of YouTube’s success is that many channels with multiple subscribers You need to apply various media marketing strategies to increase subscriber numbers.
The original is creating exceptional content at all times that will affect people so much that they want to hear from you again. Your interesting thumbnail and incredible title will be created, which will enhance your video’s view by ensuring that share in the organic social network. When people finally click on your video, you need to make sure they are aware of the option to subscribe. This means that annotations should be used to remind you with activation by referring to the option of subscribing to your videos at the end.
However, once you understand its origin, you can experiment with calibration and youtube ads. If you’ve worked hard enough, it’s worth noting that in the future YouTube will open up the potential possibilities for you.
So all you have to do is start now. Report your feedback/ suggestions/queries in the comments below.